"By failing to prepare, you are preparing to fail" Benjamin Franklin.
When Susan & I started our own business we learned many things the hard way. Getting active on social media was one of them. It was overwhelming, everyone had advice but in the end we learned by trial and error and lots of invested time.
We've collated our knowledge and experience to create a 5-Step approach, any one, or any small business, could use to get up and running on social platforms.
Why Have A Social Media Strategy?
The reality is in 2019 social media needs to be a part of the overall marketing strategy for every small business. It's where the customers are. It's also a cost-effective way to build brand, customers and business growth. Benefits of social media for a business include the ability to:
• Build a strong organic presence
• Support & achieve business goals
• Develop a plan to save time & money
• Target customers effectively
• Stand-out from competitors
An Introduction To The Right Steps In The Right Order
What we realised when it comes to social media, like with most things, there's an order in which things should be done. Following the right steps in the right order will enable you to create effective and sustainable social platforms.
Over the coming months Susan & I are writing a blog series that will dive into the detail of each step. Let me introduce you to the 5-Steps of a social media strategy:
Step 1: Set Your Goals
Set SMART social media goals and identify the social platforms that are right for your business.
Step 2: Get To Know You, Your Audience & Check Out Your Competition
Check your platforms are complete, current and consistent. Create an audience profile for your target audience and conduct a competitor analysis.
Step 3: Build Your Social Tool Kit
To build an engaging and lasting relationship with your audience you need to have the tools e.g. Call To Actions, Posting Frequency & Times, Social Media Calendar Template etc.
Step 4: Create Content For Your Audience
To get started and get active you need an understand of the different types of posts you can create for each platform.
Step 5. Take The Leap & Don’t Forget To Listen
It’s important to review and adjust your strategy as you go. Each platform offers analytics and insights you'll want to keep an eye on.
Watch out for our upcoming 5-Step Social Media Strategy blog-series.
Strategic Social Profiles
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Strategic Social Profiles write a regular blog and provide ongoing tips, e-books and how to guides to help corporate individuals, small and medium business owners take advantage of online engagement. "Brand YOU".
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media.