Are You Using Social Media To Build Your Professional Brand?
LinkedIn Individual Profiles
LinkedIn is the largest professional social media network in the world. According to jobvite 93% of recruiters are using LinkedIn to search for candidates.
If you want to build your professional brand to help you in your current job or to find a new one then you need an Individual LinkedIn Profile. It provides the opportunity for individuals to represent their professional selves and build a business network.
Professional Individual LinkedIn profiles include: an image, a personal summary and information regarding work experience and history, education, courses, professional groups etc.
Your personal profile also provides the opportunity to identify skills that peers can endorse you for and include recommendations from clients and work colleagues.
Read our blog on "How To Use Social Media For Building Professional Networks."
LinkedIn Company Page
LinkedIn provides the opportunity for companies to represent themselves by creating a LinkedIn Company Page.
LinkedIn Company Page includes: general information, business overview, products and services, contact details and the opportunity to post jobs, business related articles, and company announcements.
We've summariesd the best-practice tips for LinkedIn Company Page
Facebook for Business Page
Facebook for Business provides the opportunity to create a business, brand or organisation page.
A Facebook for Business page includes: the identification of a business and industry specific category, a business description, website, profile picture and the opportunity to post information about your business, brand or organisation.