A guide to first impressions on LinkedIn – a few handy tips on what’s important:
1) Add a professional profile photo
Your profile photo is one of the first things that people will notice when they open your LinkedIn profile. So it is important that you have a photo that is credible, assured and professional. This can be achieved in a number of ways including, wearing business attire and having a confident facial expression. It is also absolutely essential that the photo is a current photo of you – you want to make it easy for people to know they are connecting with the right person.
Adding a profile photo can result in 14 more views than someone without a photo.
2) Reach an All-Star Linkedin Profile Strength.
LinkedIn measures the strength of an individual profile based on its completeness and the strongest profile strength is known as “All-Star”. Social Entrepreneur and Author James Cann highlights that “A complete LinkedIn profile speaks volumes about a person’s level of professionalism. A completed LinkedIn profile can indicate to recruiters that this person has the complete package.”
Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn than someone with an incomplete profile.
3) Have a summary that is authentic and truly reflects you
The summary of your LinkedIn Profile is also extremely important. It uses words (actually 2000 characters) that help build an excellent first impression. The summary, if executed properly, provides so much more than an opportunity to highlight strengths and achievements – it provides an opportunity for you to be authentic and truly reflect your professional self. Your summary needs to be interesting and creative and should include stories on what motives, inspires and drives you. It provides an opportunity for you to be personal and to really show who you are.
These are just a few handy tips and suggestions to help you create great first impressions on social media.
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Strategic Social Profiles write a regular blog and provide ongoing tips, e-books and how to guides to help corporate individuals, small and medium business owners take advantage of online engagement. "Brand YOU".
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business.