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As we know Social Media is something that needs to be a part of your overall marketing strategy. It isn't something that sits apart from everything else you do in your business. Therefore, you want to ensure what you do online is consistent with everything else in your business. Because consistency can be key to building your brand and you want everything you do to be telling the one story.
To assist you with this we suggest you undertake an audit of your social platforms, your target audience and what your competitors are up to. Whether you're just starting out or whether your business has been going for years - doing a regular audit of these areas will help you create an effective social media strategy.
In this blog I'm going to share with you 3 things to ask yourself in your next audit.
Your Social Platforms
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business.