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Nobody likes being sold to. We've all experienced it haven't we. Where you get the feeling the only thing on their mind is to get the sale. They do all the talking and NO LISTENING. Telling you all about the product or service they're flogging. They don't take a second to consider what it is you're actually after. They break all the best-practice sales rules. It isn't a great feeling is it? The experiences we remember and respond to are the ones where people take the time to get to know you. They ask questions. They listen. It's evident they're genuinely interested in you. And instead of flogging something to you they suggest how they might be able to help you. They generally offer more than one solution because they've taken the time to gather as much information about you. There are many words to describe the difference between the two experiences. One word that springs to mind for the memorable experience is authentic. What they've done is build something real, meaningful, genuine. Authentic.  Selling online is no different. Creating authentic content is key to building a more meaningful relationship with your customers. In this blog I'm going to cover the why and how of authentic content and show you some of the ways we do it. Why?
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business - helping you Social It Yourself. Strategic Social Profiles Social Media Strategy to Help You Social It Yourself Follow us: LinkedIn I Facebook I Twitter I Blog Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and insights to help Small Business Owners.
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Are you a small business owner who knows they should be active on social media, but isn't, or you dabble and post every now and then?  It's on the 'to do' list, but it keeps getting pushed back due to other really important things happening in your business, right? You are not alone. Many, many businesses are in the same boat as you. According to Sensis Small Business Social Media Report, 2017 - 47% of Australian small businesses are on social media vs 79% of consumers. That's a lot of potential customers who are searching and not finding anything about your business. Two of the main uses of having a social media presence is: 1. To have a two-way communication with customers, potential customers and contacts 2. Invite online comments, ratings and reviews of your business An important thing to do BEFORE you run off and start posting is to undertake a social media strategy for your business. What is a social media strategy? It is setting goals you want your social media platforms to deliver whilst taking into account what role you want social to play, who your customers are and what your competition is doing. 60% of small businesses don't have a social media strategy Why you need a social media strategy? The reality is social media needs to be a part of any overall marketing strategy - because it's where your customers are. It's also a cost effective way to build your brand, your customers and your business. A Social Media Strategy will help:
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business - helping you Social It Yourself. Strategic Social Profiles Social Media Strategy to Help You Social It Yourself Follow us: LinkedIn I Facebook I Twitter I Blog Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and insights to help Small Business Owners.
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Who we are...Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business. Archives
August 2019
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