The Importance Of Video In Your Social Media Strategy And How To Start

The importance of video is widely reported.  And year on year it continues to grow. This is evidenced by the fact all platforms have added or improved their video capabilities.  In this blog I'm going to touch on the importance of video and provide some tips on how to start on LinkedIn, Facebook and Instagram.

Why is Video Important?
Video whether it's to share or to watch content remains in the top 4 reasons why people use social media.  The reasons why we all love to watch a video are the reasons why it's crucial to incorporate it into your overall marketing strategy.

• it's an easy-to-digest format
• it's versatile and can be shared across platforms 
• it's accessible to watch and to produce  

Some of the ways video can be used are: inform & educate; drive website traffic; stay competitive; build brand trust and boost conversions. 

LinkedIn
Video seems to have become a focus for LinkedIn and they continue to make changes and improve it.  On LinkedIn video can be used in individual posts, company pages and sponsored content.  It can be uploaded directly or you can embed YouTube videos.
As LinkedIn is the largest professional networking site in the world the content of all videos need to be business focused. You might upload how-to videos, share industry presentations or client testimonials.  You want the content to build your professional brand and help position yourself as a thought-leader in your industry.

​Facebook
500 million people watch video on Facebook every day.  On Facebook video can be incorporated into posts, ads, your home page and it is the basis of Facebook Live and Stories. 
When creating video for Facebook it's essential to consider the following best practice tips:

• capture attention quickly
• design for sound off 
• create for a small screen 

Instagram 
Instagram is known as the "visual" social media platform because it's all about photos and video-sharing.  The figures around Instagram are staggering and it's on track to reach one billion monthly active users by the end of 2018.
On Instagram you can use video in posts and the most popular use is with Instagram Stories.  Their 24 hour lifespan creates a sense of urgency and are a great way to share

• limited time offers
• show your product in action
• invite an influencer to take over your story + more ​​

If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business. 

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Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media.  We provide ongoing tips, e-books, infographics and insights to help Small Business Owners.