Get To Know You
As we know Social Media is something that needs to be a part of your overall marketing strategy. It isn't something that sits apart from everything else you do in your business. Therefore, you want to ensure what you do online is consistent with everything else in your business. Because consistency can be key to building your brand and you want everything you do to be telling the one story.
To assist you with this we suggest you undertake an audit of your social platforms, your target audience and what your competitors are up to. Whether you're just starting out or whether you're business has been going for years - doing a regular audit of these areas will help you create an effective social media strategy.
In this blog I'm going to share with you 3 things to ask yourself in your next audit.
Your Social Platforms
Get To Know Your Audience
We all think we know our target audience really well. However, so much changes in how your audience consumes and makes purchase decisions these days that things can change pretty quickly. To help you get to know your audience put yourself in their shoes to help you get to a point where you easily find stories and content for posting on your social media pages.
3 things to ask yourself about your audience:
Check Out Your Competition
They say imitation is the greatest form of flattery. Whilst I encourage you to keep an eye on your competitors I'm not suggestion you completely copy their social media strategy. By looking at their activity you might uncover some things they are doing really well to engage with your similar target market.
3 things to consider when you check out your competition:
Consider what you uncover and think about what you might be able to implement in your own social media strategy.
We are presenting a social media strategy workshop for small business owners in the Brisbane area during Queensland Small Business Week 2019, come along and learn about all 5 Steps. Places are limited, so book early.
Strategic Social Profiles
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Strategic Social Profiles write a regular blog and provide ongoing tips, e-books and how to guides to help corporate individuals, small and medium business owners take advantage of online engagement. "Brand YOU".
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business.