In our 5th and final step in creating a social media strategy, Take The Leap and Don't Forget to Listen, we discuss looking at your social platform analytics and delve into what the numbers tell you. Having once worked for a major sales company, I was always reminded that numbers will always tell a story, you just need to understand them and translate that back to your audience.
If you're like me, analytics isn't something that I ever enjoyed studying, however since Annabel and I started our business, I now really like looking at the data and peeling back the layers to see the who, what and why of what works, what doesn't and exactly what the numbers tell us.
In this blog I cover Facebook features, LinkedIn Page analytics and Instagram Insights.
Facebook Analytics Features:
Two useful articles which takes you into page analytics are:
LinkedIn Page Analytics
Gain insight into the performance of your LinkedIn Page with rich analytics that gauge trends across metrics and time periods. Analytics are available for Page admins.Viewing your Page analytics also allows you to:
Business Page - Instagram Insights
Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.
Instagram Insights also lets you learn more about how your content performs with your audience. You can also view insights for specific posts and stories you've created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.
The following are insights you can view from the Insights tab on your profile:
Remember, once you've had a look at what your analytics tell you, it's important you adjust your content by understanding as much as you can about your follower community. You'll be able to tailor your page and posts for them and start to get them engaging with you. For example if a significant percentage of your audience are from the professional services industries, you can include articles and posts you know will resonate with them.
It's also important to test different things - the days you post, the time, topics and formats as this will help identify what works best for your audience. Getting started may seem daunting, so start with one great piece of content. It's definitely quality over quantity.
So now you have the 5-Steps to Creating A Social Media Strategy you are now ready to take the leap to starting your own strategy. To re-cap or in case you missed any of our blogs on the 5 Steps, read them here:
Do you want to learn more about the 5-Steps to Creating a Social Media Strategy for your business? We have an online course available taking you through all the steps in your own time, at your own pace.
Strategic Social Profiles
Creating Strategic Social Profiles
for busy professionals and small business
Follow us: LinkedIn I Facebook I Twitter I Blog
Strategic Social Profiles write a regular blog and provide ongoing tips, e-books and how to guides to help corporate individuals, small and medium business owners take advantage of online engagement. "Brand YOU".
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business.