LinkedIn is the largest professional social media platform in the world and with over 3.8 million Australian users, you can find alot of information about industries, companies and like minded business individuals. It also serves as a business card for the 21st century.
It's also an excellent place to capture your professional career, skills and qualifications by creating a digital resume. It is also important to let people find you and for you to know how your digital footprint is being seen through search engines. Taking some time to look at your privacy settings will ensure you're maximising your opportunities and limiting things you want people to see on your individual LinkedIn profile.
I'm going to provide you with 4 excellent tips and shortcuts which will have you using LinkedIn like a professional and save you time.
Below are 4 points that will ensure you are maximising your profile on LinkedIn and take charge of how you use it as a professional resource.
1.Make it a digital resumeIs your resume out of date? Forgotten those courses and further education studies you've done? Take the opportunity to update and complete as many sections of LinkedIn tabs you can. Ensure you capture all those hard earned career skills you've learned over the years. The finished product will be your digital resume.
It's a great way for recruiters and future employers to find you and view your career history and achievements in one convenient place and you'll always have this master copy as your most up-to-date version of your resume. This one saves you heaps of time.
2. You can download a copy of your connections contact detailsOver your career, you will amass a significant number of contacts who you've worked or done business with. Did you know that you can easily download your connections contact details in one handy exportable list? It's a great way to keep up to date with colleagues and have a contact list you can use for other business marketing purposes. Click here to download your contacts.
3. Show off your workYou can add media like videos, images, SlideShare, documents and links to presentations as examples of work or projects you've worked on. It better optimises your profile in LinkedIn if you include these. You'll find these features under your various jobs sections tab.
4. Get found and get noticed
Let others see your profile. Visit Settings by clicking on the small photo box on top right hand side of your profile page. Click Privacy Settings/Manage and you will see lots of options for you to filter what people see (or don't see) on your profile.
If you move your cursor over the Privacy tab just under the LinkedIn banner, make sure you look at Edit Your Public Profile and take a look how you are viewed in search engines. You will be taken to your profile where on the right hand side of the page you can un-click or click various areas of your profile that people will be able to view when searching for you.
You can control your LinkedIn profile page, so ensure you take some time to set your public profile settings to maximise getting noticed and getting found.
Strategic Social Profiles
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Strategic Social Profiles write a regular blog and provide ongoing tips, e-books and how to guides to help corporate individuals, small and medium business owners take advantage of online engagement. "Brand YOU".
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business.