Are you a small business owner who knows they should be active on social media, but isn't, or you dabble and post every now and then?
It's on the 'to do' list, but it keeps getting pushed back due to other really important things happening in your business, right?
You are not alone. Many, many businesses are in the same boat as you. According to Sensis Small Business Social Media Report, 2017 - 47% of Australian small businesses are on social media vs 79% of consumers. That's a lot of potential customers who are searching and not finding anything about your business.
Two of the main uses of having a social media presence is:
1. To have a two-way communication with customers, potential customers and contacts
2. Invite online comments, ratings and reviews of your business
An important thing to do BEFORE you run off and start posting is to undertake a social media strategy for your business.
What is a social media strategy? It is setting goals you want your social media platforms to deliver whilst taking into account what role you want social to play, who your customers are and what your competition is doing.
60% of small businesses don't have a social media strategy
Why you need a social media strategy? The reality is social media needs to be a part of any overall marketing strategy - because it's where your customers are. It's also a cost effective way to build your brand, your customers and your business.
A Social Media Strategy will help:
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business - helping you Social It Yourself.
Strategic Social Profiles
Social Media Strategy to Help You Social It Yourself
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Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and insights to help Small Business Owners.
Who we are...
Annabel Sullivan and Susan Davis, Directors of Strategic Social Profiles write a regular blog for professionals and small business owners. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. They were awarded as one of the 100 Faces of Queensland Small Business.